Bangalore:  Giftology.com, India’s fastest growing online gifting platform that promotes contemporary and practical alternative to gifting, has announced the appointment of Mr. Varun Vummidi as its Chief Executive Officer.

Varun Vummidi brings strong market knowledge of the online retail space having been a part of the founding team at Jabong.com. His work and understanding of e-commerce operations, product management, customer relationship management, customer acquisition and business development made him an invaluable resource to companies such as Jabong.com and HDFC Bank LTD where he has worked earlier.

Varun Vummidi, CEO, Giftology.com states, “I am glad to be associated with Giftology.com, which is all set to revolutionize India's gifting needs. With the success of online retailers, I believe Enablers, who help individuals chose the perfect gift, will be the next wave. We have developed the platform in a way that is sure to scale up business, help our merchants grow aggressively and ride the wave of the Indian Internet story. ”

Giftology.com has recently gained an undisclosed amount of seed funding from Mr. Kiran Sidhu, Chairman of the European prepaid cards provider Transact Network. The funds raised will help strengthen the team, product development and roll out mobile apps across platforms.

Mr. Sidhu has been a seed investor in start-ups dealing with various technology and biotechnology ventures.  He has funded and overseen the development of BuzzDash that was sold to the Tribune Group in 2009. Previously, Mr. Sidhu served as Chief Financial Officer at On Stage Entertainment. He led On Stage through a successful NASDAQ small company listing. He has also been a senior associate with Merrill Lynch Investment Banking in Mergers and Acquisitions and a manager with Price Waterhouse's Strategic Consulting Group.

Incepted by the Co-Founders Aman Narang and Nikhil Sama, Giftology.com has already achieved 5,000 registered users and over 50 online and offline brands offering unusual personalized gifting options to make it premium. The brand is aiming to become a discovery platform and is eyeing merchants in the nooks and corners of the country to be associated with. It is currently looking to increase its user base with an upcoming mobile app which is going to make the gifting process easier for users and remain top of mind.

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