Bangalore: Myntra, an online shopping retailer dealing with fashion and casual lifestyle products, has appointed Ganesh Subramanian as the company’s new Chief Merchandising Officer. Myntra has over 240 brands under its banner and Ganesh will be responsible for all product selection.

Ganesh has helped many private brands and established a wide selection of brand partnerships with his two decades of rich and diverse experience in the retail and fashion industry.

Prior to this, Ganesh was the Vice President for Softlines which was a business of Bharti and Wal-Mart joint venture. He helped position fashion in the hyper market business. Ganesh was also instrumental in launching the premium brand Tommy Hilfiger in India as their Head of Operations.

 “Consumer proximity and fashion has always fascinated me – it is a natural progression and I am excited to be part of this online world serving Indian consumers”, says Ganesh Subramanian, Chief Merchandising Officer, Myntra.com

 “Being the largest online Fashion retailer in India, merchandizing is a core competency of the business. Ganesh brings a wealth of knowledge and experience in merchandizing, planning and will play a key role in taking Myntra's catalog and offering to a next level,” says Mukesh Bansal, Founder and CEO, Myntra.com