Bangalore: Natural Mantra, an online natural and organic product retailer has raised funds from Freemont Partners for an undisclosed amount. The raised funds will be utilized by the management to expand its operations and to increase the current four member team reports Deal Curry.

Nishant Nayak founded Natural Mantra in 2011, which concentrates on the sale of eco friendly products that are free from harmful pesticides and chemicals. It has a wide selection and has over 2000 natural products which makes it a final destination for eco conscious shoppers and parents.

Natural Mantra has a wide range of products which includes bath and body, food and nutrition, personal care and gifts. This web portal also has the Cash on Delivery (COD) service which makes it attractive like any other ecommerce site with all their benefits. Another attractive part of this natural product company is that it has free shipping services to ensure growth in sales by not letting any loopholes open.

The investor, Freemont Partners claims itself to be a global incubator and accelerator which provide seed capital for startups from its own funds up to 50 lakhs. It also has a partnership with Mumbai Angels. Their portfolio also includes three other unidentified companies which include companies from digital media, online media and a youth based loyalty program business.

Other such investments in ecommerce recently were:

Craftsvilla raised $1.5 million from its existing partners.

Instamojo raised angel investment in July.

Bigshoebazaar raised funds from Qualcomm.