BANGALORE: Religion is one thing in India that is kept on the foremost priority. And it is well established from the fact that $30 billion market is full of religious and spiritual gurus, temples and pilgrimages.

And now the tech entrepreneurs are housing into the market. Marketing communication is becoming an imperative strategic means for religious organizations to accomplish competitive differentiation. The tech gurus are showing intense concerns in developing markets in such a situation. The reasons are very clear for them but quite hidden among the masses, reports CNBC.

(#) Need of Hour

Every year, at many Indian temples, millions of devotees are experiencing lot of problems in getting and handling the divine ‘Prasad’ because of the bulky crowd, push in the long ques and mismanagement.

At many Indian temples, long queues, nuisance push, crowd mismanagement and the recycling of ‘Prasad’ spoil the devotee experience. That’s why the tech fellows are showing interest in revolutionizing the concept as ‘Online Prasad.’ Even God would have not imagined that his divine blessings in the form of ‘Prasad’ would become an online product. 

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