Bangalore: Mobile marketing is the “Next Big Thing” as more and more smartphones are being made and mobile Web browsing gaining popularity. Companies have already started to market through this channel to utilize their resources and strategies to the maximum. Many marketers will soon experiment this channel as well. Many customers today want to market their products in every way possible. While people book their travel and movie tickets from phone/web, it has become an essential way of marketing for merchants/business owners to promote their products through this channel. According to report from Gartner, worldwide smartphone sales to end users soared to 149 million units in the fourth quarter of 2010. Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices.

A customer is always available on his mobile phone and will surely read the SMS he receives. There are ways to boost the business as well as win the customer’s heart confirming he’s a trusted one. Here is a quick review on what the ways are and why it is important that you do it.

Always make sure, before starting the first mobile marketing tests, consider including categories of mobile websites from a marketing expert. Also, prepare a list of mobile communication options and advice for planning the marketing strategy. Business organizations should make their marketing in such a way that it allows the mobile customers to enter the required information on the go if they have a smart phone or a tablet to get control and management mechanisms which are easier to handle.

Few of the payment solutions that made a major impact here are walletXpress and bonusXpress which were initiated by Siemens CMT. These mobile solutions obviously stimulate customer adoption to the new payment service and in return boosts loyalty by providing a smooth and hassle free shopping experience. Mobile solutions and services now positively impact not only the small business sectors but also the large ones by helping them reduce paper work, decrease overall labor expenses and increase end customer satisfaction. These mobile based solutions should be viewed by these companies as the solution and not as a struggle. These solutions when properly implemented help us save a lot of money thereby keeping our focus on the business even stronger.

While making such mobile solutions for the company, always keep a few things in mind:

*Optimize the website which can be accessible from mobile devices.

*A business should start collecting mobile phone numbers to enable their mobile marketing. This will keep the customers updated on the product updates, deals, offers and so on.

*The email marketing and messages to be easily readable from mobile devices as it eases the strain of getting onto the net and viewing the website to get just an update. This could be a good strategy.

*The digital outpost be built and should be engaged in social media, in location services and rating sites.

* Develop your own mobile app to stay in touch with your audience directly.