BANGALORE: CueLinks, a content monetization solution startup is assisting bloggers, deal site owners and coupon sites to monetize their contents in an effective manner with minimal effort. Any website that sends outbound traffic can take advantage of the solution that the startup offers. Founded in 2010 CueLinks work as an alternative revenue stream to Google adsense and helps publishers add native advertising element to their amazing content. The startup firm’s solution has a java script code that can be embedded with the outbound links which inturn provides the traffic analytics.

The Mumbai based booming venture started with its first product DesiDime.com. However the recurring problems with managing affiliate links and co-ordinating with increasing eCommerce merchants pressurized the founders to come up with enhanced solutions. Thus was the inception of CueLinks.

Founded by Mehul Jobanputra and Jimish Jobanputra, the firm recently expanded its service to Brazil and Russia. With a current workforce of over 25 people the path that the blooming venture traversed was rugged. “The biggest challenge we faced was explaining the value add that the affiliate marketing provides to our partners and also to our potential employees. Hiring the right talent and passionate individuals who believes strongly in how technology can change the face of digital marketing also added to our challenges” said Jobanputra. 

Despite these obstacles the entrepreneurs are confident about securing funds as the attitude of the investors is quite strong towards the Affiliate Marketing Industry. Some of the big names in the vertical have managed to raise investments in the near past which clearly portrays the investors sentiments towards this industry. Cuelinks currently have tieups with 560 merchants and 2500 publishers in India. “Our current focus would be to increase our publisher base in newly entered foreign markets. We are planning to launch very soon in Indonesia as well. We also look forward to raise funding in the next 3 to 6 months” added Jobanputra

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