BANGALORE: VentureNext, a Startup in Tumkur has been generating close to 10 lakh a month by selling fox-like creatures called Fennux in a computer simulated world called the second life where the users lead a virtual life created by Linden Lab, reports Times Of India.

"We didn't know this was possible until we started doing contract work for an American technology customer," said Sathvik Vishwanath, the founder of VentureNext, which creates the Fennux.

Apparently, there are close to 1.2 million Fennux that are bred and fed by the owners and for one feed costs 60 on the second life market place.

"We are the only company that makes the feed," said Vishwanath. Each Fennux can give birth up to nine times and has a 45-day breeding cycle. Rare breeds of Fennux can even be auctioned. "For all these years, we've made a comfortable living by selling these breeding pets," said Vishwanath, who started VentureNext.

Adding to it, around 4000 users logged into Second life from India and have spent a total of 67 thousand hours on it. Nonetheless, with the mobile gaming and small games picking up the trend now, the fame of the second life has been diminishing lately and the Linden Lab has also revealed that it will be releasing the newer version of the virtual world based on the second life.

"It was Second Life, then came Zynga, Candy Crush and so on. Tides turn so fast in the online gaming world," said Alok Kejriwal, the CEO of online gaming company Games2Win. "If you spend the same amount of effort mining bitcoins, you'd probably do better.”

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