NEW DELHI: In order to attract the right talent and enable organisations to maintain a competitive advantage, employers should have the perfect blend of automated recruiting technology and human involvement in the hiring process, says a study.

Automated recruiting presents a world of opportunity but technology would never replace people. It is the human involvement in the hiring process that makes the difference, according to ManpowerGroup Solutions Recruitment Process Outsourcing (RPO).

 Technology has transformed recruiting from manual procedures of yesteryear to the automated systems of today, but this should be coupled with people-driven hiring process for better results.

"While the global race for talent accelerates, a critical differentiator is the human touch that recruiters bring to the talent acquisition process.

Recruiters, who make the most of technology by using it to connect with candidates, create stronger relationships that ultimately benefit employers," ManpowerGroup Solutions senior vice president Kate Donovan said.

Despite its undeniable advantages, automated recruiting has become an equaliser as most employers have access to a similar variety of tools.

A well-balanced high-touch and high-tech recruiting creates positive candidate experiences and will help employers win the war for talent.

"By creating tailored, one-size-fits-one interactions with candidates and showing a genuine interest in their aspirations, recruiters can understand candidates' preferences, identify whether they are the right cultural fit for an organisation and uncover their potential to succeed in new roles," Donovan

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