After FMCG, Yoga Guru Baba Ramdev to Take Over Digital Health Care Startups Soon


BENGALURU: Yoga Guru Baba Ramdev has all planned to take over major business sectors across the country. After noting the landslide success in FAST-moving Consumer Goods (FMCG) business, he is turning his eyes to digital health startup.

In a recent development reported by Times of India, the Haridwar-based conglomerate Patanjali Ayurved is planning to launch an online portal for ayurvedic consultation and treatment to ramp up its business outreach. According to reports, the company has achieved the target revenue of 5000 Crore for the financial year 2015-16 and has proposed to achieve 10,000 Crore of revenue in the next financial year 2016-17.

Together with its FMCG products such as ghee, noodles, honey and ayurvedic medicines, Patanjali Group runs the vedic-modern Acharyakulam School and Patanjali Yogpeeth; and is planning to open a large number of yoga centers and schools across the country.

Furthermore, Patanjali is planning to set up a manufacturing unit in NCR area to cater the increasing demands of its FMCG product in northern market. The factory is expected to come up alongside the proposed Patanjali University on Yamuna Expressway, Uttar Pradesh. But, the recent news from the advertising sector watchdog The Advertising Standards Council of India (ASCI) is not good for Baba Ramdev and has raised fingers on his advertisement. ASCI rapped Patanjali Ayurved for “false and misleading” claims in its advertisements, including its hair oil and washing powder products. The watchdog ruled that Patanjali advertisements are unfairly denigrating other products in the market - reports Economic Times. 

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