6 Reasons Why Startups Must Sell Itself Only To Small Businesses


Bangalore: It's a matter of success for any startup when large enterprises buy its product. Many startup entrepreneurs dream about the same and put all their efforts, time and money in order to catch a bigger game, and thereby, ignoring small businesses.

However, as customers, small businesses offer startups various advantages, which makes them the ideal customers to focus on. Let us look at 6 amazing reasons for a startup to consider selling its products to small businesses, not big enterprises, as compiled by Venture Beat

#1 The market is massive

It is a fact that small businesses are widely spread and are in great numbers compared to bigger companies. If a startup focuses to deliver the product keeping small businesses in mind, there is a great chance of it reaching to a wider audience which has the magnitude larger than the enterprise audience. One of the best examples would be Apple, when it first created a computer targeting smaller sized businesses which gave a massive head start to Apple.

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