BANGALORE: The world is witnessing a startup revival, with many young entrepreneurs coming up with ideas and establishing themselves slowly in the business forum. Some of these startup initiatives are thriving, while others are failing and having to be shut down. This article is going to look at some startup strategies from one of the oldest books in India, which holds key to the belief of the Hindu society, the Mahabharata.

A short peek into the book, the Mahabharata is written around the battle between the Kauravs and the Pandvas. Now the Kauravs were the superior ones with a huge kingdom and an expansive army, whereas the Pandvas were without a kingdom to rule. As the story goes the five brothers defeat the Kauravs and go on to conquer the kingdom of the Kauravs.

So how was it done and how can it be applied to modern day startup initiatives in business? This we shall see by outlining certain principles followed by the Pandvas that the Kauravs forgot or were negligent about. 

Strategy 1: Turn inevitable weaknesses to strength: Every human being has a weakness and this is a fact that can’t be ignored because it is bound to surface along the way. From the book of “Mahabharata”, the Pandvas understood each other’s weakness; they were able to support that weakness through their strength. They had a less superior army, no fort to hide behind, no king, and no home. So the Pandvas would be any startup initiates in modern day business.

Understand the fact that you have shortage of money, resource, and contacts. So work out a way to save and spend cost effectively, build contacts at every given opportunity and use the resources best available to you. The other advantage is that since experience is something you don’t possess at the start, learning will be very vital.

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