5 Game Changing Sales Metrics Every Startup Should Adopt


Bangalore: The most commonly practiced method to assess the performance of a startup is by analyzing its sales. During the growth of an early stage company, it is very necessary for the front runners of the business to understand and evaluate success efficiently. Some startups get thrilled during the initial stages and have too many metrics for their business which eventually drown them amidst data or on the other hand few startups take it lightly and set very limited metrics that makes the business look like it is flying blind. Performance must be well evaluated and these metrics ensure that there is a proper assessment meeting all necessary requirements. Here are those five simple benchmarks that is highly recommended for every startup across the globe, as reported by boston.com.

Successful Touches

While in business, it is obvious for the startup to maintain a thick database that consists all records that include – number of calls made, emails sent, responses received, rejected responses etc but this cannot be considered as a benchmark for success estimation as it does not measure anything. What counts is, the actual soft interaction with customers, building relationships and promoting the business. Such meaningful conversation with customers adds on to the life cycle of a startup. Every successful ‘touch’ for a business counts as it shows the exact numbers, this can be inculcated in a business only through an effective and cost-efficient system.