3 Great Secrets on How to Build the Next Big Mobile Ad Network
Bangalore: Today advertisements on mobile have far evolved into a mighty industry where they focus on attracting the attention of users to the ads than the content they look for. Google had grabbed that sector of the industry and most ads we saw on the net were hosted by them but now it has a tough competition with InMobi picking up pace.
InMobi has eventually grown over the years to become one of the largest independent mobile ad network and a global leader in the mobile technology space, representing India. In a recent event organized by NASSCOM; Naveen Tewari, the founder and CEO of the mobile ad network platform, revealed three great secrets on how to plan and build the next InMobi. The company has its services thrown worldwide and he also claims that InMobi takes the next stand in terms of ads after Google Ads. He added saying that there are just three steps for any entrepreneur to follow to ensure that their company reaps success in a large scale.
Secret One: Qualitative Thinking
“At Inmobi we first emphasis on quality and this has been the first secret of our success. We built an aggressive product strategy against our 25 competitors and this potentially led us to the next step – growth.”
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