Bangalore: Forysta Ventures Limited announces the launch of its new and exclusive SaaS-based customer loyalty platform –‘inloyal’. Forysta Ventures, with this platform, will take ‘Customer Relationship Management’ a couple of steps forward and help retail brands connect with and manage their customers in an unprecedented way. inloyal will help the customers have access to their loyalty cards on a virtual pocket and eliminate the inconvenience of carrying plastic cards or the privacy-infringing and unreliable practice of using mobile number as loyalty membership number.

inloyal a robust technology platform, which takes care of the CRM activities on a holistic level. Via inloyal, a brand can have its own loyalty program created, integrated with its storefronts and hosted on cloud in no time. Whether one has an existing program or wishes to create a new one, all the existing data shall be accounted for and the program will wake up to an updated start, ready to emerge as a much stronger and advanced tool for the brand and customers.

It is designed to help retail brands manage and track customer activities as well as trends, which will assist them to create engaging loyalty programs for their customers. As for the customers ,inloyal with its virtual loyalty pocket app, will enable them to access their loyalty cards, rewards and offers and redeem their loyalty rewardson their smartphones, anytime and anywhere. Retail companies can now push products to their customers on the go, which will increase customer activity and possibly facilitate increased repeat business, as this platform provides the ability to the customer to redeem rewards on his phone and make additional purchases in the process.

On inloyal, retailers will be able to create and manage fully white-labeled loyalty programs. The customers can manage their multiple loyalty cards in one single virtual pocket app but each card is independent of the other, just like how we carry plastic cards in a physical wallet.

Kunal Mehta, Co-founder and Director at Forysta Ventures said “A brand’s CRM strategy is complete as long as all the related functions are implemented on a single platform, which is then made easily accessible to the customer. As of today, that is not happening, even with some of the most successful loyalty programs in India. inloyal is a dual-centric technology platform that not only focuses on the retailer but also on the customer, which will be a first for the Indian market. inloyal empowers the retailer and its customer to engage and interact with each other on all fronts and at all times, thereby creating a constructive environment where customer delight can be truly achieved. The technology is robust, affordable and easy to implement and any brand, whether it has an existing loyalty program or not, can opt for this advanced technology platform and change the face of its customer program for the better.”

With the launch of inloyal, Forysta Ventures seeks to bridge the gap between retail brands and customers. inloyal will revolutionise the way brands collect, analyse and utilise customer details and create bespoke marketing plans and reward programs for its target audience.

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