Aalishan Pakistan Big Hit; Pak Designers Demand Friendly Rules


"Apart from Delhi, we have travelled to cities like Bangalore and Hyderabad. Delhi is good for business as women in the capital or the northern region of the country wear such suits.

"We would like to open stores and reach out to more people in India, but the government will have to help. Peace is the only solution for business to prosper," said Pervez Lala, CEO, Lala Textiles.

Despite many barriers, the designers have patrons in India. For instance, Gul Ahmed loves to do business here as women love both unstitched and stitched Pakistan suits.

"Indian women love our collections. We have been part of exhibitions in the past also, and the response was very good. That's why we are here again," said the sales manager of Gul Ahmed.

And the manager was not wrong at all.

A shopper from Delhi, Indu Goyal, said she spent around "20,000 only on suits from Gul Ahmed" as the work is "really good".

Sonal Budania admitted that she spent around 70,000 in just a day as she wanted to get her hands on Pakistani suits.

Even teenagers are appreciating the designs and fabrics from Pakistan.

"Their work is subtle and the long length of kurta is interesting," said 18-year-old Khushbakht.

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Source: IANS