'The Queen' Actress Helen Mirren Is The New Face Of L'Oreal

LONDON: Veteran actress Helen Mirren has been named as the new face of cosmetic brand L'Oreal.

The 69-year-old actress will join the likes of Lara Stone, Cherl Fernandez-Versini, Blake Lively, and Eva Longoria in representing the cosmetics brand in her first-ever beauty endorsement deal and hopes to encourage women to make the most of their natural looks, reported Contactmusic.

“I have always loved the L’Oréal Paris brand, and I am truly delighted to become an ambassador and join such an impressive group of high-achievers. I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!” she commented on the collaboration.

"I am not gorgeous and I never was, but I was always OK looking and I'm keen to stay that way. I have always loved the L'Oreal Paris brand, and I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!" she said.