Italian Luxury Carmaker Maserati Drives Into India, Again


NEW DELHI: Italian luxury sports carmaker Maserati today announced its re-entry into the Indian market with plans to launch models priced up to 2.2 crore with three new dealerships in the country.

The company also has plans to launch a sports utility vehicle globally next year, including India.

Maserati had entered the country in 2011, but later stopped selling cars in the market owing to trouble with its dealer partner. Now, it plans to open three new outlets by September-end this year.

"Our re-entry into the Indian market is a commitment to our customers as there is a definite demand for exclusive luxury products, including cars, in the market," the newly appointed Maserati Head of Operations for India, Bojan Jankulovski told reporters here.

By entering India and other new markets around the world, the company is able to grow by expansion, he added.

The company plans to sell four models -- Quattroporte, Ghibli, Gran Turismo and GranCabrio, all priced between 1.14 crore to 2.2 crore.

Maserati, which has been part of the Fiat Group since 2005, will now operate out of Fiat Chrysler Automobiles India.

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Source: PTI