Expedia 2016 Flip Flop Report on Beachgoer's Practices

BENGALURU: According to the Expedia 2016 Flip Flop Report, after examining the activities and preferences among beachgoers, the survey learnt the interest of Indian people who spend their holiday in beaches. The survey was performed by Northstar, a strategic insights consulting firm with help of Kantar-owned Global Market Insite (GMI) and Lightspeed Research amalgamated group of panels.

The results of the Flip Flop Survey— India holds the second spot below Thailand with 81 percent in taking a beach vacation last year and India is followed by Italy with 79 percent. Coming to the beach hygiene and safety, Indian stats showed 73 percent and 68 percent accordingly. India bags second rank after Thailand (25 percent) with 24 percent in claiming they would set up a WiFi connection at the beach to stay connected to work.

Type of Accommodation

Flip Flop Survey learns that 32 percent of Indians look for a family resort and 16 percent of them find shelter in an eco-friendly resort, if they choose to spend their vacation at a beach in the next 12 months. Fascinatingly, 13 percent of Indians stay in a luxury five star resort if they take a beach vacation.

What are the things done before departing to beach vacation?

Surprisingly, 40 percent Indians have their hair trimmed before hitting beach vacation now; the rate is highest of any country. Indians are followed by Italians at 28 percent then by Netherlands at 27 percent. Interesting fact of Indians are: 30 percent of them go tanning before heading to beach vacation followed by beachgoers from Japan at 28 percent, Hong Kong at 25 percent and Italy at 25 percent. Another fascinating fact is that majority of Indians approximately 43 percent of them get a spa treatment to get “beach ready” followed by beachgoers from Mexico (23 percent) and Brazil (22 percent).

What worries people during a beach vacation?

This is a common fear globally—to lose their possessions, with concerns highest among beachgoers from Sweden (47 percent), Hong Kong (41 percent), Germany and the UK (39 percent) and lowest among those from Italy (27 percent), the United States (26 percent) and India (24 percent). Another fact is that overall 19 percent of beachgoers globally are afraid to swim at the beach because of sharks – this is highest among those from Hong Kong (53 percent), Singapore (38 percent), India (35 percent) and Malaysia (35 percent) and lowest among beachgoers from Sweden (eight percent), Italy (nine percent) and Austria (10 percent).

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