BMW Launches Locally Made X5 At 70.9 Lakh


Pune: German luxury car maker BMW today launched the locally produced SUV, X5xDrvie, at 70.9 lakh ex-showroom, national.

The 3-litre diesel machine was unveiled by Sachin Tendulkar, who is also BMW India's brand ambassador. The cricket icon said he has been using the first generation X5 since 2002.

Rolled out from its Chennai plant, the all new X5xDrive30d, is around 10 lakh cheaper than the previous imported models.

The price is lower mainly on account of local sourcing of equipment. It was selling the previous model, which the company discontinued over a year ago, at 80.6 lakh.

The all new X5 will be available at all the 38 dealers of BMW from next month, BMW Group India President Philipp von Sahr told reporters here at the launch.

The BMW X5xDrive30d is the third generation of its most successful 'sports activity vehicles', globally launched two months ago in the U.S. and Europe.

India is the fourth market after the U.S., Russia, Thailand and Malaysia where BMW rolls out the X series.

Sahr said the X5 is nick-named 'The Boss' for its sheer market dominance, having sold 1.3 million globally since debut in 1999.

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Source: PTI