Audi Launches A3 Sedan, Price Starting At Rs 22.95 Lakh


NEW DELHI: German luxury car maker Audi launched its new sedan A3 priced between Rs 22.95 lakh and Rs 32.66 lakh (ex-showroom Delhi).

The company is betting big on the new model to stretch its leadership in the Indian market and is targeting a new segment of the compact luxury sedan besides tapping repeat buyers.

"We think this is the right product for self driven, young customers in urban environment. Besides, we are also looking to those existing Audi customers who are looking for second car with the A3. We expect 15 percent of our total sales to come from this model," Audi India Head Joe King told PTI.

He said the A3 is expected to join the compact SUV Q3, sedans A4 and A6 as the company's growth drivers in India. The A3 is available in both petrol and diesel variants.

The petrol variant powered by a 1.8-litre engine will come at a price of Rs 28.95 lakh.

The diesel version of the A3 with a 2-litre engine comes in four variants priced at Rs 22.95 lakh, Rs 25.95 lakh, Rs 29.95 lakh and Rs 32.66 lakh (ex-showroom Delhi).

Commenting on sales growth, King said: "As expected in the first half of the year, the industry growth was flat but we expect sales to pick up in the second half. As for Audi we are looking at double digit growth this year, which will be another record year for us."

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Source: IANS