Aalishan Pakistan Big Hit; Pak Designers Demand Friendly Rules


NEW DELHI: Overwhelmed by Indian shoppers' response during the second edition of lifestyle exposition "Aalishan Pakistan" here, Pakistani designers want the governments of the two nations to join hands and promote fashion business for a win-win situation.

With buyers going gaga over their products as the designers from across the border sold over 70 percent of their stocks within three days, Sher Afgan, director general of Trade Development Authority of Pakistan (TDPA), said the demand was endless.

"People were just streaming in. Our strength is cotton textiles, lawns, and so we did well in that department. There are 200-plus stalls and about 70 to 80 percent of stocks were sold. Many consumers said we should do it every month," Afgan told IANS.

The first lifestyle Pakistan exhibition, held in 2012, had helped in generating business of around $7 million, and future prospect deals of around $20-25 million were made during business-to-business meetings.

This year too, designers are content with sales at the four-day "Aalishan Pakistan" expo, jointly organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) and TDPA. It ended on 14th September.

Sanam Chaudhri, chairperson of Fashion Pakistan Council (FPC), described the whole experience as "fantastic".

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Source: IANS