Here's Why IPL 2015 Is 'India Ka Tyohaar'

BANGALORE: IPL Season 8 is not just a sporting show but the game of cricket lurks as the marketing gimmick that poses it as ‘India ka Tyohaar’. And Marketing is all about indulging into the need, wants, and desires of the customers. And IPL is stirring up the marketing knacks to put up a show that actually involves customer wants and desires.

So, if IPL Season is not just a cricket bonanza for worshipers of the game, what is it actually about? Let’s put some light on what IPL is for its millions of followers. IPL has evolved a pure form of entertainment breaking the shackles of being a mere game of cricket. And it’s not surprising that the brand biggies associated with the exuberant game of cricket have ushered the tournament as “India Ka Tyohaar”. Now well, that’s a catchy marketing tag line. Even the fast climbing numbers bear witness to the widening admiration of the Indian Premier League. The cricket tournament is estimated to rake in revenues worth 950 crore this year.

Here are 4 tricks IPL has up its sleeve to keep the Indian viewers glued to their seats in front of smart TVs, reports Business Insider.

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