YouTube in Rewind: What India was watching in 2012


Bangalore: It’s that time of year again to pause, rewind and remember the videos, the entertainers, and the moments that captivated you in 2012.

This year, Korean Pop music transcended boundaries and took the world by storm. But back home, YouTube viewers went mainstream in their choice of content, with YoYo Honey Singh’s Brown Rang song emerging as the most trending video of the year in India in 2012. Bollywood continued to rule the charts, with most watched songs and movie trailers on YouTube.

2012 has been a big year for YouTube globally and in India. Globally, users saw over 4 billion hours of video a month. Millions of creators world over are using YouTube channels to experiment with innovative forms of entertainment, explore their passions and interests, take creativity and pop culture to new levels. And we’re beginning to see amateurs filmmakers and video enthusiasts exploring their talent on YouTube in India.

2012’s top trending videos and the most subscribed channels from India, shows that YouTube has truly gone mainstream in India with millions of users watching songs, their favorite TV shows and subscribing to channels to catch their favorite content. Sports and language content also made their way to the top most subscribed channels.

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