Will the 2014 General Elections be Influenced by Social Media?

Bangalore: Social media has made it possible for everyone to express themselves bolder and better around the world. It has even bridged the gaps among people, adding a personal touch. People these days feel more involved in the events and concerns of their nation. With the increased involvement of public and media, the politicians have also made it a forum for bonding and campaigning in many countries.

In the recent U.S. election where the re-elected President Barack Obama campaign stirred the digital world, with his persistent attempts to reach the people, by all means. The strategy planned by the analysts took nothing for granted or left anything to chance. After reviewing the 2008 election from mynarackobama.com, they asked the supporters to volunteer their personal information, post photos, comments, along with donating funds. As recorded in the campaign, the sites such as  Obama’s Facebook page received 33 million ‘likes’ and the YouTube channel had 240,000 subscribers and was viewed 246 million times.

When Obama won 2012 elections he tweeted “This happened because of you, Thank You,” he thanked his supporters while announcing his victory; this shows the power of media in today’s world.

The rising influence of social networking has got a large number of politicians involved, who use the sites as frontline to communicate with a people instantly.

Also Read: What Obama's Win Means To India?