NEW DELHI : Off late the Cricket World Cup has been the most talked about event on digital platforms, with most official broadcasters providing live online and mobile streaming and users consuming digital content on the go.
For millennial population who have been born in 21st century the social media has emerged as the most preferred channel to consume cricket content.”, mentioned by TO THE NEW Digital, which is India's leading SMACK player and an internet Solutions Company across Asia derives Social Media Analytics.
These Analytics combine the insights from the number of social media mentions and impressions along with net sentiment to arrive at a holistic metric called Social Impact Index.
Virat Kohli
Got 44 percent of his positive mentions for his century against Pakistan on Feb 15, 2015. His negative mentions saw another spike around Mar 03, 2015 on his abusive remarks to the journalist. His Net Sentiment Score is +6percent which would have been better if not for this incident. Kohli has lost his mentions mostly to the other performers in the batting lineup namely Shikhar Dhawan, who has won some hearts on social media with his mentions increasing 1,224 times on Feb 22, 2015.
AB De Villiers
56 percent of the mentions can be owed to AB De Villiers fiery innings of 162 against West Indies on Feb 27, 2015. De Villiers has the Highest Net Sentiment Score of +42 percent amongst all the players till now in CWC15.
Chris Gayle
The stand out performance of the first ever Double ton in CWC15 was very well greeted by the Social Media audience, as Chris Gaylestorm received whooping 78.56 percent of his positive mentions for the innings on Feb 24, 2015. Chris Gayle has continued to impress his followers with his witty tweets and fierce batting attributing to a Net Sentiment score of +37percent.
MS Dhoni has been Social Media’s favorite throughout CWC 15 and unlike others who received mentions basis their performances, Dhoni was the most talked about captain on the day of Cricket World Cup 2015 opening ceremony. Dhoni has also received good mentions during all the India matches and a Net Sentiment score of +8percent that can be attributed to his excellent captaincy throughout CWC15.
Brendon McCullum
He has been the most impactful player in the tournament for New Zealand with his brief but thunderous contributions with the bat which is quite evident from his Net Sentiment score of +12 percent.
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