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The Major Players in the Sleep Industry

By SiliconIndia   |   Tuesday, 04 July 2017, 06:06 Hrs
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Any company involved in the business of sleep has one huge advantage over many other industries: it's universally important across the world. Not every person drives a car or likes to buy designer clothing, but everyone can relate to sleep on some level, no matter how much they actually get when they lie down in their bed.



Realizing that a lot of profit can be made from consumers desiring products to help them get better sleep, many companies have been springing up from all corners of the world and marketing their items to the masses. Even Apple, who knows a thing or two about conquering the world via their products, recently purchased a sleep-tracking hardware company named Beddit. What they'll do with the tech remains to be seen, but this is one of many instances which cite that sleep is big business.



To understand how sleep has become such a profitable market, it's important to look at who the big players are in the game.



Sense



While Sense can't help you sleep as such, the product can tell you why you might be sleeping badly. The little gadget records all sorts of data and provides a detailed analysis each and every morning. From air quality and temperature, to humidity, light, and noise, the Sense can inform you on what changes could be made to your sleeping environment if you've been getting too many restless nights. The device also emits soothing noises when you sleep and can wake you up at the optimum time in your sleep cycle.



Eve



Having started out with only a memory foam mattress in their product range, Eve has now used their technology to expand to duvets, sheets, mattress toppers, and pillows. The products benefit from moisture-wicking material to help bodies stay cool on warm nights, as well as the comfort and support associated with memory foam material. As reviews for the mattress have been very positive, Eve is continuing to develop into one of the leaders of sleep-related products. The mattress is actually only offered in one firmness, but in different sizes, which seems tantalizing to customers who aren't even sure what firmness is right for them.



Under Armour



Under Armour don't just deal with sleep products, but since introducing their athlete recovery sleepwear, they have stated their dedication loud and clear. Backed by NFL superstar Tom Brady and dancer Misty Copeland, Under Armour's range of sleepwear harnesses the power of Far Infrared, which is said to be a type of energy beneficial to the human body. For those who travel a lot for work and can't exactly bring mattresses or sleep tech with them, Under Armour's range seems like a good solution, in addition to athletes for whom the sleepwear is being marketed for.



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