siliconindia logo
Facebook Twitter google+ RSS Feed

Search Engine Manipulation Can Swing Votes: U.S. Study

Tuesday, 13 May 2014, 10:53 Hrs
35
cmt right
30
Comment Right
59
cmt right
15
cmt right
Printer Print Email Email


WASHINGTON: Analysing the just concluded Indian election, a U.S. researcher has suggested that altering search results has a major effect on the voting preferences of undecided voters and could swing a close election.



Undecided voters paid far more attention to search rankings than previously thought and as such search results can alter the outcome by up to 12 percent in some cases without a majority of the voters realising it, suggests a study led by Robert Epstein.



A senior research psychologist at the California-based American Institute for Behavioural Research and Technology, Epstein wanted to see if the higher ranking of a political candidate had a similar effect on voters as it does in the case of a product.



Epstein recruited more than 2,000 undecided voters between the ages of 18 and 70 from 26 of India's 28 states. The voters were allotted 15 minutes to read search results of a fictitious search engine called "Kadoodle".



These favoured one of the three leading prime ministerial candidates: Rahul Gandhi of the Congress Party, Arvind Kejriwal of Aaam Aadmi Party or Narendra Modi of Bharatiya Janata Party.



Epstein and his team found that the search engine rankings favouring a particular candidate drove around 12 percent of the votes toward that candidate.
READ MORE:
7 Countries With The Lowest Mortality Rates
New Media: An Emerging Challenge for Election Commission?


Source: IANS
next new
Experts on SiliconIndia
Santhosh  K
Sr. Soft. Engg.
Oracle India
Nehal Vyas
Sr. Team Lead
Cyberoam Tech.
Rani Malli
Sr. Director
Philips
Sr. Executive
ISB
Vijay Balkrishna Konduskar
Business Consultant
Imans Web Tech
Dr L P  Sharma
Technical Director
NIC
Reena Khanna
Founder
Solitaireworld
Dellas  Asse
sys-network admin
Computer Station
Sign Up for DailyDose and Read the Day's Highlights
Follow SiliconIndia :
Write your comment now
Submit Reset