Latest Marketing Trends Discussed at SiliconIndia Marketing Summit, Mumbai


Mumbai: Each technological triumph in various fields has written a new story for every Marketer. With every new product, new concept, new idea, begins a new journey for a Marketer which either breaks the old rule or builds on to make a new one. The Strategic Marketing Summit, Mumbai saw a 360 degree view from Marketing professionals, diversified by their sectors, products and consumers but linked by one single thread: Passion to reach out and satisfy their END consumers!

The Keynote session was initiated by Avinash Kaul, CEO, Zoom & ET Now. He overviewed on latest trend in Marketing.

Kinjal Medh, Chief Operating Officer, Cogitio Consulting said some of the "Tips & Tricks: Effective branding in 2012" which was really a very informative and interesting session.

For the first panel "Key perspectives from the advertising ecosystem, based around the theme: How will advertising remain relevant?" the panelists are Ashutosh Tiwari, Executive Vice President from Godrej  speaking on Brand Perspective, Patrick Gomes, Vice President from  Lintas Media spoke regarding Agency prospective, and Subhashish Mazumdar, Senior Vice President Marketing & Customer Relation, Induslnd Media & Communication(Hinduja Group) clearly described the marketing in Media Owner prospective.

"Systems make it possible. People make it happen. “The second session was addressed by S K "Bal" Palekar, Chairperson, S. P. Jain Institute of Management & Research, Executive Education Center.

Palekar said " A strategy succeeds not only based on the data, analysis and concepts used in formulating the strategy but also based on how much support and enthusiasm it generates among the people who need to deploy the strategy in practice. Many plans look good in the board room but they fail to attain traction with the employees, vendors, dealers etc. Such strategies are bound to fail even if they are brilliant. Sometimes the parts of a strategy that work - like culture, values and capabilities - cannot be readily observed or easily discussed. That is why I will take an example to show how strategies are successfully implemented."  

For the second panel "Using social media to engage and inform" Creating added value for your customer and brand" Chandrasekhar Pitre, Senior Director Marketing, South Asia from DHL Express, Subrata Basu, Associate Vice President Marketing from Nitco and Navdeep Narula, Vice President & Business Head from Reliance Retail discussed on the latest issue.

The afternoon Keynote session was initiated by Suresh Thomas, General Manager Marketing, Strategic Outsourcing Services.

A very interactive and informative Panel "Innovative Marketing Programs at low budget" the panelist was Prasenjit Ghose Roy, Director Global Marketing from Tech Mahindra, Vinay Gopinath, Head Marketing & Sales from Pan India Food Solutions Veena Gidwani, Chief Executive Officer, Madison.

Veena  said,“In the current economic scenario, brands need to use consumer insight to offer attractive value propositions and keep consumers engaged on the brand’s promise. Research-led PR campaigns with a low cost BIG idea drive credible awareness and induce trial. “

The last session on “Tips & Tricks: Segmentation” was addressed by Pawan Sarda, Chief Marketing Officer from Future Group

The last panel "Marketing Strategy: How it Fits with Business Strategy"  was discussed by Gautam Talwar, Chief Strategy Officer from  Rediffusion yr, Mitul Mehta, Vice President Marketing from Kale Consultants , Rathin Lahiri, Chief Marketing Officer from Loyaltyone and Sunil Punjabi, Chief Executive Officer from Cinemax India.

“Marketing is the consumer arm of Business strategy and is therefore integral to business strategy. The key objective of a business is to acquire and grow its customer base. Building a loyal customer base therefore becomes critical to building a business.  Today most of Marketing focus is on acquisition and Communication, which creates impact but has challenges in terms of justifying ROI and building long term value. The next wave of Marketing Innovation will be around building Customer Loyalty where Social, Customization and Technology will be the key drivers,” Rathin said.

At the summit, highly successful Marketing professionals from various industries shared their knowledge, experiences and insights to flourish your business by choosing best Marketing planning processes and marketing/business challenges to achieve an organization's overall mission and vision.
Over all the Strategic Marketing Summit Mumbai was entirely a new platform for the budding Marketers to bring their diverse thoughts, different experiences, thought provoking new ideas. Different industries have valuable lessons to offer to others on what they do very well. The event was sponsored by Strategic out sourcing services and Inmobi.