Indian PM Tactically Deploys Social Media As Communication Tool


BANGALORE: The whole world seems to be captivated with social media, thanks for its ability to take content across users.. Even political leaders and celebrities are not far away from this trend, as they have hordes of people following them on Twitter and Facebook.

India’s first tech savvy Prime Minister Narendra Modi is one such political leader today who embraced social media as effective communication tool to spread the message. This shows that the NDA government headed by Modi relies on this new form of media to adopt a more modern approach. As such, it reduces interaction with newspapers and TV and instead focuses more on social media.

Following the footsteps of PM, the Press Information Bureau, Ministers, bureaucrats and even journalists, who were earlier hesitant, are also joining the social media bandwagon.

Indians took to the social networking site Twitter in large numbers to show how impressed they were with Prime Minister Narendra Modi's maiden speech on the country's 68th Independence Day.

It can be noted that the PM, through his social media platform, people are made aware about what he thinks, does and more importantly what he says, through a YouTube channel, blog and an active Facebook page with thousands of masses praising his work. Modi is indeed India’s first ever PM to effectively used social media.

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