30 Million 'Gen-Z' Own Mobile Phones in India
The report said “Mobile broadband adoption within this segment is driven by family dynamics. Parents using mobile broadband were more likely to introduce their children to the technology as well. Today, three million mobile broadband users in urban India are aged under 18; 35 percent of non-users with capable handsets are willing to take up mobile broadband in the next three months.”
It was also noted that just one in three urban parents are able to keep track of their children’s communication activities and expect service providers to offer services in order to monitor their children’s mobile and internet usage.
The report said “A total of 76 percent of the urban parents expect service providers to provide them with call and message log details of their kids; 63 percent of parents are interested in an app to block unwarranted content. Interestingly, 30 percent of 9-18-year-olds use a privacy screen to prevent others from seeing their phone.”
It is to be noted that Generation X are those born between 1965 and 1979 and Gen-Y those born between 1980 and 1995. Gen-Z defines those born between 1994 and 2004.
Ericsson ConsumerLab India conducted the survey across 16 Indian cities with 3,421 face-to-face interviews with 9-18-year-old mobile phone users and 1,000 parents across 7,785 urban households, representing urban consumer base of 69 million across all socio-economic classes.
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