Bangalore: Wipro consulting and outsourcing company announced the official launch of the ‘Wipro App Life Contest 2013’, a 6-month long collaborative event for engineering  and science graduates in India to develop their ‘dream app’. The Wipro AppLife Contest launched in 2012, is a unique crowdsourcing-cum-engagement initiative for students to showcase their creativity and expertise in developing mobile applications for consumers and enterprises. Online registrations opened on July 11, 2013 and will continue till December 20, 2013.

The ‘Wipro AppLife Contest’ is aimed at igniting the imagination of students and making them early starters in the mobile application development space. Young tech-enthusiasts will be given the opportunity to show off their app-vision, using futuristic technologies like iOS, Android, HTML 5 and other open source platforms; building, designing and testing bespoke apps geared at smartphones and tablets, while receiving constant guidance and support from Wipro mentors. The contest will be hosted on Wipro’s ‘Campus Arena’ portal, a social learning network aimed at fostering long-term engagements between campuses and the company.

“The Wipro AppLife contest germinated from the need to equip future engineers with the knowledge and right skill set in application development, and prepare them for the next wave of technology adoption”, said Rajeev Kumar, Global Head - Fresher Hiring, Wipro. “We had an overwhelming number of students participate in the first year and going by the entries received so far, we are confident of seeing an equally competitive number this year. We aim to make the AppLife contest a one-of-its kind initiative by providing students effective mentoring strategies, tools and framework to design the perfect mobile app.”

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