New Delhi: Flat IT budgets and uncertain macro environment may continue to challenge the Indian IT-BPO industry, but as technology becomes more central to everyday lives of consumers and corporate alike, 2013 promises to be a good year for the $100 billion sector.

Post the 2008 global financial crisis, the Indian IT industry, which saw phenomenal growth in the preceding five years on back of a over 25 per cent growth in exports that made companies like Infosys, TCS, and Wipro poster boys for investors, seems to have lost its sheen.

Factors like weakening rupee, high production input prices, hike in borrowing costs, and geo-political situation continued to plague the industry in 2012.

These along with domestic policy paralysis prompted software services industry body Nasscom to lower growth forecast for 2012-13 for IT-BPO exports to 11-14 per cent from previous fiscal's target of 16-18 per cent growth.

IT companies seem to be ready for this new "normal" and are now embracing technologies like social media, cloud, analytics and mobility (SCAM) to optimize and ensure efficiency in business environment, all within flat or lower than usual IT budgets.

While the global macroeconomic scenario remains uncertain in the coming years, the industry will continue to exhibit resilience and adaptability in continually reinventing itself to retain its appeal to clients, Nasscom said.

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