Bangalore: RuralShores, a pioneer in rural Business Process Outsourcing (BPO) has selected SAP Business ByDesign, a cloud-based ERP solution, to ramp up its growth plan in India. The company, which currently has 12 centers across 8 states and rapidly expanding into other states, plans to open one center in each of the 500 rural districts of the country, thereby providing sustainable employment to more than 100,000 rural youth by 2025. RuralShores has selected SAP channel partner Zieta Technologies to implement the SAP Business ByDesign solution.
“The phenomenon of outsourcing back office operations from the West to lower cost destinations like India is almost a decade old story but what we are witnessing now is cascading of these back office projects to the country side,” says Murali Vullaganti, co-founder and CEO, RuralShores. “We are the pioneers in this field and have ambitious plans to increase our presence across the country. We have selected SAP Business ByDesign to support our growth plans.”
RuralShores, which was founded in May 2008 with the objective of generating employment opportunities for the rural youth of the country, is currently the market leader in nascent rural BPO. As RuralShores has grown steadily, their existing system was unable to keep up pace with the new demands. With the implementation of SAP Business ByDesign, the company now plans to streamline their entire business operations and get real time access to data throughout their operations across India, which is crucial for the company’s growth plans ahead.
“We are very excited to be implementing SAP Business ByDesign at RuralShores. We are convinced that rural BPO is a very reliable business model and it will very soon see a ‘hockey stick type’ of growth,” says Chidambaram Barat, CEO, Zieta Technologies. “SAP Business ByDesign is a scalable and robust solution which will provide the IT platform necessary for RuralShores to sustain the huge growth in the future.”

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