HYDERABAD: Software services sector body Nasscom is working on strategies to tap non-U.S. and non-U.K. markets like China, Japan, South Korea among others, its President R Chandrasekhar said today.

"We have made some studies into these markets. The government itself had commissioned a study through Nasscom of the Chinese market," Chandrasekhar told reporters here on the sidelines of the annual ITsAP SME conference.

He said markets like Japan, China, South Korea and some newer and emerging markets may look small today but have the potential to go forward as was the case with Africa and the Middle east.

"These are areas, we are actively trying to refine our strategy and are working with the companies on refining that strategy," he added.

"At this point, I will not be able to say this is our strategy for this particular country. But, it is quite clear that the same strategy which was used in U.S. and U.K. may not be applicable in Europe. The same strategy which is used in Europe may not be applicable in Japan," Chandrasekhar said.

He said Nasscom was "refining" those strategies to keep in mind the nature of opportunity and the nature of particular market so as to build a win-win partnership.

"What really important is not about going into a market and displacing somebody. This is about going into a market and helping that country to grow and ourselves growing at the same time. So, this strategy has to be done jointly. We have had a dialogue with leaders in all of these countries and trying to fashion exactly that strategy," the Nasscom President said when asked about Nasscom's strategy to tap non-U.S. and non-U.k .markets.

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