HP Solutions Help Telcos Leverage Big Data
Bangalore: HP Enterprise Services announced new solutions that help Communications Service Providers (CSPs) or telcos to manage, understand and act on massive amounts of information (Big Data) to deliver services to subscribers and improve their satisfaction levels.
Providers that deliver premium content such as video, mobile TV and messaging on top of CSPs’ managed networks have changed the landscape of the communications industry. By leveraging analytics to gain real-time insight into subscriber usage patterns, preferences and interests, CSPs can capitalize on business opportunities and partner more effectively with these new providers.
The new HP Telco Big Data and Analytics support CSPs’ ability to transform the data collected from a variety of sources into actionable intelligence. The solutions provide valuable insight into the subscribers’ experience and preferences.
Comprehensive and contextual insight into subscriber needs enables CSPs to create new products and targeted marketing offers that are designed to improve subscriber satisfaction and retention rates. Additionally, CSPs can use this information to develop new revenue streams and business ventures with content providers and other third parties. Finally, HP Telco Big Data and Analytics provide insight into real-time network conditions, so CSPs can enhance network utilization and address traffic congestion situations.
Leveraging HP Big Data analytics software, as well as HP’s consulting, research, information management and business intelligence experience, HP Telco Big Data and Analytics support CSPs efforts to manage and analyze business-relevant structured and unstructured data.
“CSPs have a wealth of information about their subscribers, including their preferences, their habits and all of their mobile activities, but they need to be able to use this data to generate new offerings and drive growth,” said Marshal Correia, Vice President and General Manager, Enterprise Services India. “We have combined HP’s business analytics solution with our deep networking expertise to help CSPs generate the actionable insights they need to propel their organizations into the future.”
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