BANGALORE: Goibibo, one of the top three online travel aggregators has come out with a survey that declares the OTA's leading status with respect to hotel bookings via the mobile app. As per the recently published report a whopping 57% of the total hotel bookings on Goibibo are made through its unmatchable and upbeat app. Whats even more interesting is that Goibibo is ahead of its nearest competitor by almost 20% with their app bookings registered at a mere 38%- indicating that the brand is an unmatched contender in this category.
The report also gives a clear-cut segregation of operating systems through which the bookings have been registered- Android sits at a maximum of 70% bookings, followed by iOs at a 20%, windows registers a 3% while Mobile Web received 7% bookings.
Another interesting fact that has come to ligHiht is that as high as 37% of the bookings are made last minute and on-the-go which further reiterates Goibibo app's reliability and robust features. This underlines the fact that with the Goibibo app on their mobile devices, users set forth on their journey knowing that their lodging needs will be taken care of without a doubt or compromise.
While 80% consumers have a preference for longtail hotels, 3-star hotels have recorded the highest demand, followed by 2-star & unbranded hotels trailing not too far behind .These are followed by 4-star, 5-star and 1-star hotels mentioned in order of their popularity and demand.
The survey perfectly highlights Goibibo’s undeniable status as the frontrunner in the space of mobile travel bookings especially in the hotel's segment . Its app has been a pioneer of many firsts in the industry including that of the mobile referral programme, photo reviews & ratings that allows real time C2C engagement. With a large inventory of the best hotels across categories and destinations, Goibibo is the ultimate destination for all travel bookings on the go, today and in the future
The app has enjoyed immense popular amongst users since inception owing to its superlative consumer experience paired with unparalleled discounts & deals. Users can avail of GoCash on a variety of transactions they make on the app and pay for future bookings in this currency. This has led to immense popularity and loyalty for the app with a tremendous number of repeat customers. This scenario is apparent in the fact that in less than a year, hotel bookings made on the Goibibo app have demonstrated a stunning 13-fold growth on a year-on-year basis. The app has already registered more than a thumping 3.5 million downloads which is unprecedented.
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