Former Samsung India Mobile Chief Vineet Taneja Joins Micromax As CEO


BANGALORE: Stepping up the battle in the Indian mobile handset market, homegrown firm Micromax has roped in Samsung India’s mobile and IT business chief Vineet Taneja as its new Chief Executive Officer. Micromax, the country’s second largest smartphone player, expects the move to help it further strengthen its position in the segment, which is witnessing explosive growth.

“This move is a testimony to the vision and commitment that Micromax co-founders have of bringing in the best talent to build a strong organization and capitalize the opportunities in this environment of data devices explosion,” Micromax co-founder Rahul Sharma told PTI. The appointment will help the company consolidate its strong presence in the market, drive global partnerships and strategic alliances, while strengthening the organizational capabilities within Micromax, he added.

“Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective,” he said. With over 25 years of experience, Taneja has worked with consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. He holds a degree in engineering from IIT-Roorkee and is an alumnus of IIM-Kolkata. Previously, Taneja has also served as Chief Marketing Officer for Nokia India and as Vice President (Sales & Marketing) for the beverages and foods business at Hindustan Lever.

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Source: PTI