BANGALORE: India's top notch etailers, Jabong and Myntra, are efficaciously striking top line numbers and steaming 3-digit and 4-digit growth figures that gestures a revolutionary transformation as to how urban Indians will don themselves in the near future.

Within three years (2012-2014), Jabong and Myntra have collectively maneuvered an impressive amount of 1, 000 crore (ended March 2014). Jabong sales started from a measly 4.6 crore in 2011-12 to a jaw dropping 527 crore in 2013-14, which is an 11,357 percent growth in sales. Myntra showcasing a minute difference fell slightly short with 67.1 crore in 2011-12 to an 441 crore top line in 2013-14 with a staggering leap of 558 percent, reports Sagar Malviya, ET Bureau.

Jabong's and Myntra's top lines have outwitted fashion giants like those of brick-and-mortar fashion biggies, Zara, Levis and Marks & Spencers, who have been in business for 5-10 years in India . A rather slow decline in mainstream brands that have been operational for over two decades like the big brick and-mortar chains, Shoppers Stop and Future Lifestyle Fashion, are losing face in comparison, over the same period.

"Apart from the acceptance of ecommerce at a macro-level, we have, over time, built our reputation through customer experience. This will now translate into higher sales as we laid a strong foundation," said Praveen Sinha, co-founder of Jabong. com. Consumer’s concur that from the comfort of one's home or office, it is  through pure  convenience  that they resort to  browsing virtual stores  for thousands of big label options with the ease of returning clothes that don't fit.

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