NEW DELHI: Blogmint, India’s first automated marketplace that connects brands and bloggers, and a part of TO THE NEW Ventures, has launched the #BloggerDreamTeam campaign with Harsha Bhogle.  The campaign aims at discovering and recognizing the emerging blogging, vlogging and micro-blogging talent in India.

Harsha Bhogle, a renowned cricket expert and a sports evangelist, has joined hands with Blogmint to acknowledge the budding social influencers in India and hand-pick his #BloggerDreamTeam. With Cricket World Cup 2015 fever gripping India, the campaign provides bloggers a platform to channelize their opinion around all aspects of the game – from fashion statements made by today’s cricketers to the impact of technological enhancements on the game. Harsha Bhogle stated, “The internet and social media have thrown up opportunities like never before and have allowed skill to meet opportunity. Blogmint is the perfect platform to empower bloggers and showcase these skills."

Social media has become ubiquitous with young India and with that we are witnessing a new set of Social Media stars. Influencer marketing which was driven by Bollywood and Sports celebrity endorsement is now being increasingly driven by Social Influencers which includes celebrity bloggers, YouTubers and Twitteraties. However, there aren’t any platforms in India, which connects these celebrities with brands in an automated and transparent fashion.  “This is the gap that Blogmint aims to fill” stated Irfan Khan, CEO, Blogmint.

“Dream Team with Harsha Bhogle is an excellent opportunity for Bloggers to express opinions on the on-going Cricket World Cup and at the same time showcase the versatility of their writing talent by combining cricket with themes including food, technology, lifestyle amongst others. #BloggerDreamTeam is one of the many initiatives that Blogmint plans to launch in order to engage the social influencers in India” added Irfan Khan

“I am delighted to be associated with Blogmint’s Blogger Dream Team initiative. It’s a perfect platform for Bloggers which empowers their writing skills.” – Harsha Bhogle.

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