Bangalore: During general elections2014, many political parties gave birth to their political campaigns in the IT City, not through party structures but via unique experiments in political entrepreneurship.
NitiCentral, FourthLion, IndiaFacts and the newly launched Swarajya magazine all found a home in Bengaluru while being the mouth piece to the public across the nation.  Swarjya aims in to re-launch with a commitment to liberal centre-right ideals. Set to re-launch a monthly print magazine Swarajya is the void of right-liberal commentary in mainstream media.
Shashi Shekhar, chief digital officer of NitiDigital and an ex-Infosys employee, set up the outfit along with Rajesh Jain, a key figure in Modi campaign.
NitiCentral was launched in August 2012, after Modi became the BJP's prime ministerial candidate. The party planned to engage voters from outside the political system. This digital platform was expanded to Mission272+, a very successful digital campaign for volunteers. "Bengaluru works for all this because, as management guru Ram Charan says, the future of business is algorithms," says Shekhar.
At the core of this political entrepreneurship in Bangalore, stands the contribution of some elites like Sandeep Balakrishna, founder of IndiaFacts, Prasanna Vishwanathan, digital head of Swarajya magazine and more. Balakrishna claims, Bengaluru's reformist history, coupled with a high degree of education, has meant that it is neither a "brickand-mortar city" like Mumbai engaged only in livelihood issues or Delhi "which practices pure political skullduggery"; hence, it became the root of political entrepreneurship.
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