Apple Beats BlackBerrry In India- Revenue Surges
"Apple's sudden jump to become the second-largest player by revenue in Smartphones is a surprise as has been the four-fold increase in shipment of iPhones to India in the last quarter. We expect equally high numbers for the current quarter as well." Manasi Yadav, senior market analyst at IDC India, said in the report.
Gartner's principal research analyst Anshul Gupta, told Economic Times that the appointment of the two distributors, Ingram Micro and Redington, which together have more than 10,000 stores locally has increased the retail footprint of Apple in India.
Gupta also pointed out that Apple’s decision to quickly launch the iPhone 5, together with billing of apps in local currency, have also helped the brand gain traction among Indian consumers. Previously the company struggled to make good inroads into the Smartphone market in India due to country’s limited 3G coverage which was important factor to use iPhone to its fullest capabilities.
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