Bangalore: Amazon Web Services announced the limited preview of Amazon Redshift, a fast and powerful, fully managed, petabyte-scale data warehouse service in the cloud. Amazon Redshift enables customers to dramatically increase the speed of query performance when analyzing virtually any size data set, using the same SQL-based business intelligence tools they use today. With a few clicks in the AWS Management Console, customers can launch a Redshift cluster, starting with a few hundred gigabytes and scaling to a petabyte or more, for under $1,000 per terabyte per year – one tenth the price of most data warehousing solutions available to customers.

Amazon Redshift manages all of the work needed to set up, operate, and scale a data warehouse, from provisioning capacity to monitoring and backing up the cluster, to applying patches and upgrades. Scaling a cluster to improve performance or increase capacity on Amazon Redshift is simple and incurs no downtime, while the service continuously monitors the health of the cluster and automatically replaces any component needed.  Amazon Redshift is also priced cost-effectively (a fraction of existing data warehouses) to enable larger companies to substantially reduce their costs and smaller companies to take advantage of the analytic insights that come from using a powerful data warehouse.

Amazon Redshift uses a number of techniques, including columnar data storage, advanced compression, and high performance IO and network, to achieve significantly higher performance than traditional databases for data warehousing and analytics workloads. By distributing and parallelizing queries across a cluster of  inexpensive nodes, Amazon Redshift makes it easy to obtain high performance without requiring customers to hand-tune queries, maintain indices, or pre-compute results. Amazon Redshift is certified by popular business intelligence tools, including Jaspersoft and MicroStrategy.   Over twenty customers, including Flipboard, NASA/JPL, Netflix, and Schumacher Group, are in the Amazon Redshift private beta program.

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