Akamai Optimizes Its Web Performance And Control Solutions


Bangalore: Akamai Technologies, provider of cloud services for delivering, optimizing and securing online content and business applications, unveiled several important enhancements to the company’s web experience solutions designed to maximize site and application performance.

As users continue to demand ever more mobile, personalized and dynamic web experiences, organizations of all types must rethink how to best deliver the most compelling content and applications. In addition, device proliferation, emphasis on mobility and other industry trends have forced both online businesses and enterprises to face new situational performance challenges, as represented by industry trends including responsive web design and “bring-your-own-device” (BYOD).

Organizations such as M and M Direct, one of the UK’s largest online fashion retailers, have turned to Akamai to help them address the challenges of delivering an exceptional user experience, independent of the situation.

“The key business benefit of Akamai’s web experience solutions is what they enable, not just what they deliver. For example, the page load performance improvements delivered by Akamai Ion allowed us to implement a single, fully responsive,  website design that serves mobiles, tablets and PC’s rather than needing to deliver specific bespoke sites targeted at the individual device types,” explained Graham Benson, IT director, MandM Direct.
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