Bangalore: Big data and marketing go hand in hand and companies are learning to turn big data into dollars. The question that arises here is that how are they doing it? With the help of  big data and data scientists who collaborate analytic techniques and technologies and can tell marketers not only what campaigns are working, but also where to spend next. Data scientists a new generation of business leaders who help marketers combine the art of creativity with the science of numbers to help drive insight and business results reports Forbes.

Here are five companies that are making making the most out of Big Data.

Acxiom

Acxiom is a forty year old enterprise and majority of those of who are into directed marketing would have heard about the company. The company has big plans to reinvent its working model if new CEO Scott Howe has his way reports Derek Harris of Gigaom.

According to Howe’s new plan customers would be able to access and analyze their own data as well as Acxiom’s voluminous data sets, which could happen by transitioning the company into a software-as-a-service model. To make this happen the company has hired Phil Mui, the group product manager for Google Analytics. Although Acxiom has the right and necessary data yet Mui wants to bring in Google’s style of user-friendly services and high-end analytics to help deliver that data in the most-effective way possible.