Bangalore: Making mistakes is human, but not if you are a multinational giant and have millions of shareholder’s hard-earned money invested in your company. In such cases, these mistakes make you fall on your face and it is not only you who gets hurt but the all those million investors too.

Here is a list of such decisions that some corporate took and got their reputation hit very bad. Have a look:

1. Company: Coca-Cola
Decision: Changes the formula of their decade old and widely popular Cola and rebranded it as New Coke.
Why it was bad: Coca-Cola was undisputedly the most popular and favorite cola drink and despite numerous claims from Pepsi in which it used to brand it number one, Cola was a distant lead. Still, Cola thrashed its age old formula that made it so popular and tried something as New Coke. No wonder it was disliked by everyone and the company had to face the wrath.
Consequence: Cola bounced back but only as a weakened company whose executives having no clue about anything.

2. Company: IBM
Decision: Paid Microsoft a one-time fee for developing PC-DOS.
Why it was bad: IBM was a standalone name that stood synonymous for computers during the 80’s. It believed that hardware is the only evolving thing in the computers and it is easy to clone hardware but not software. They paid Microsoft a one-time fee for developing PC-DOS and as a result it gave Microsoft a chance to develop MS-DOS alongside that swept the market clean. The same is happening with Microsoft today with Linux and other open-source companies dominating the software market. It will be worth noticing if Microsoft will meet IBM’s fate.
Consequence: IBM lost a lot of money to Microsoft’s MS-DOS and the blooming software market.

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