New Delhi: IT firm Capillary Technologies has raised $14 million (over 84 crore) in a second round of funding, led by Sequoia Capital and Norwest Venture Partners (NVP).

The Bangalore-headquartered firm offers cloud-based software solutions, helping retailers manage their customer data, gain insights and personalise engagement across social media, mobile, e-mail, online and in-store channels, driving growth in sales and loyalty.

The new investment adds to the $17 million of Series A funding it received in 2012 and provides a sizable balance to fund continued growth, Capillary said in a statement.

In February this year, American Express Ventures, venture capital arm of one of the world's biggest credit card firms, had also made a strategic investment in Capillary.

The company also counts Qualcomm Ventures as one of its investors.

The funding will be used to enhance Capillary's cloud- based integrated marketing platform and grow its partnership ecosystem, which already includes Blue Label Engage in South Africa and the American Express US Global Merchants Services group, it added.
Read Also: National Informatics Centre Comes Under Dark Cloud
CEOs to Emerge As 'Digital' Leaders By 2015, Says Gartner