Xiaomi Keen On Bringing More Ecosystem Products To India


NEW DELHI: Chinese handset maker Xiaomi is keen on bringing to India more of its ecosystem products that are available in his home market as it looks to further increase its revenue here. 

The company, which crossed the USD 1 billion revenue mark in India last year, also launched Redmi Note 4 smartphone starting at 9,999.

"This year, we are looking at what more ecosystem products we can introduce in India. We are exploring the market and seeing if there is a need (for the products)," Xiaomi India head Manu Jain told PTI. 

Currently, apart from smartphones, Xiaomi sells products like air purifiers, fitness bands, VR headsets and power banks in India. 

Xiaomi has invested in over 50 companies that design and manufacture products beyond its three core product categories -- smartphones, smart TVs and smart routers -- that forms the 'Mi Ecosystem'. 

These include products like smart electric rice cooker, smart suitcase, Ninebot (hoverboard), smart scales and drones, among others, in its portfolio. 

In India, Xiaomi had last year led a USD 25 million funding round in Hungama. 

Talking about the Redmi Note 4, Jain said the company "hopes to sell double the volume" of the device's predeccesor, Redmi Note 3. 

The new handset -- launched in three variants -- feature 5.5-inch display, Qualcomm Snapdragon 625 processor (octa-core 2.0 GHz), 4,100 mAh battery, 13MP rear and 5MP front cameras. 

The three variants -- 2GB RAM/32GB memory, 3GB RAM/32GB memory and 4GB RAM/64GB memory -- are priced at 9,999, 10,999 and 12,999, respectively.

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Source: PTI