World's Most Favorite Personal Care Brands


Bangalore: The manufacturers of personal hygiene and beautification products are growing rapidly and so is the competition. Consumers are no longer ignorant and want only the best personal care product at an affordable price. The brand name alone could no longer spread the magic and smart purchasers have started looking for value-added products. Consistent performance on part of the personal care brands is the only way to win brand loyalty of consumers. Clever marketing strategy and continuous innovation in products is the key to stay in the competition.

With its impressive dollar value, market intelligence and attractiveness among consumers, few of the personal care brands were able to make it to the top 11, according to Brandz Top 100, reports Yahoo! Finance.

11. Olay
Brand Value: $3,593 Mn in 2013

Another one of the Procter and Gamble brands, Olay comes in at number 11 Even though a skin care line in America, Olay actually originated in South Africa. It is a multibillion dollar brand that has a range of products including Complete, Total Effects, Professional, Regenerist and many more. It came to Indian markets in the year 2007. It was started by an ex-Unilever chemist from Durban, Graham Wulff in 1949.

Read More:
India's Top Ten Business Groups' Debt Rises 15 Percent To 6.4 Trillion
10 Fascinating Facts about Indian Economy