With Convenience as a Major Factor, Indians are Now Ordering Groceries Online

BENGALURU: Bargaining with grocery vendors has always been a gigantic though a very popular method used by Indians to avail discounts. But, ever since the dawn of online groceries, people are shifting towards the trend of ordering groceries online.

Although the prices are considerably high, e-grocery stores offer superior quality of groceries with safely packed items delivered at the doorstep. Unlike vendors, the online stores frequently come up with attractive discounts for certain categories of fruits and vegetables. Further boosting the level of convenience for online shoppers across the country, they accept returns with the ‘no questions asked’ policy. With innovative shopping like these, people are now trying to break the habit of bargaining with vendors.

"We are trying to make it as easy as possible," says Hari Menon, Co-founder and the CEO of Bigbasket to the Economic Times. When compared to last year’s statistics, it is believed that, this year, around 70 percent of Bigbasket’s daily orders consist of fresh fruits and vegetables––a massive growth in the demand for fresh online groceries.

Explaining about the strategy adopted to satisfy online shoppers, Albinder Dhindsa, the Co-Founder of Grofers told the Economic Times that offering quality assurance to customers was the initial challenge of selling groceries on the Grofers website. "Starting November, we will introduce a quality score on all fruits and vegetables bought through us and our vendors will have to adhere to it," adds Dhindsa, claiming to integrate the website with an additional feature.

As e-grocery stores deliver wide range of products with high level of quality on just few clicks, Indians are also trying to buy online various types of foreign groceries and cooking ingredients.

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