Why India Fails To Become A Global Brand? Explains Kotler

Bangalore: Philip Kotler has crossed the age limit for retirement. He has stepped into 81 and it won’t sound good to call him the ‘father’ of marketing. He should be better called as the ‘grandfather’ of marketing.

Recently, Kotler was in Gurgaon on a one day training program. While addressing a large number of students and managers as well, he started with how ‘purpose’ should be the fifth ‘P’ of marketing. The other 4 Ps of marketing are Product, Price, Promotion and Place. He discussed strategies to develop the product-consumer relation all over the world.

Many big names from the corporate market made it to the program.

According to Kotler, Indians are bestowed with the correct entrepreneurial missions and vision. While discussing this, he also pointed out reasons why Indian and Chinese companies fail to become global brands. He said, India is full of buyers and the marketers should put stress on globalizing their own brands.

He also added: “Over the years, the whole idea of marketing as a function that identifies opportunities and calibrates size seems to be diluting. Marketing is certainly not a synonym for advertising as it is understood by some managers today,” as quoted by Rediff.

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